Deploy Empathy

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Thinking about how our cultures might encourage—or hold us back from—soliciting feedback
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Welcome to the new Substack version of the Deploy Empathy newsletter!
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It's that time of the year, and who doesn't love a book as a gift?
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Feedback via email: new phrases to add to your phrase bank Interviews where you physically speak to someone—whether over the phone, Zoom, or in person—are where you can get the most information and insight into someone's process and goals. The richness of texture is difficult to…
Ongoing research in large organizations: a detailed example Ongoing research—interviewing users at a regular cadence with no specific project in mind—is something that I do myself and encourage others to do in Deploy Empathy. Regularly scheduled interviews:

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I'm getting back into the swing of writing related to Deploy Empathy... but before we get into that, I wanted to give you a quick update.
10% the first-ever Deploy Empathy day-long masterclass I am SO excited to be giving the first in-person Deploy Empathy customer interviewing masterclass…
It's frustrating when you put time into scheduling interviews... and then people don't show up. Or when you think you've got the perfect script... and…
It's exciting times in Deploy Empathy land. The book has crossed 1,500 copies sold, lots of talks scheduled...and a sale!
Two big pieces of news today...!
While scrolling Instagram the other day, I saw a video from an ADHD creator about how they made a desktop app, SaleSpot, that helps people monitor how…
Did you buy or read an eBook version of Deploy Empathy and would like a hard copy for reference? Are you located anywhere on planet Earth (sorry…
This email only applies to people in the US and EU who bought the Kindle or ebook versions. I have no way of knowing who that is, so my apologies if…
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Deploy Empathy

A practical guide to interviewing customers
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