Archive - Deploy Empathy

5,000 Copies Sold Sale

Today only: Paperback $£€ 10, Kindle $£€ 5

Jun 11 •

May 2025

How do you know what's important in a customer interview?

And, why ChatGPT might struggle to tell you which insights were actionable (no matter how good your prompt was)

May 9 •

April 2025

Using customer interview skills on sales calls

You don't have to be salesy to be good at sales.

Apr 4 •

March 2025

How to run your own customer interview workshop

A guide to running your own customer interview workshop with Deploy Empathy

Mar 14 •

February 2025

AI + Customer Research = ??

AI can augment and speed up human-centered research. Here are a few ways.

Feb 2 •

November 2024

Jobs that have been done

Become a better interviewer by listening to great interviewers

Nov 13, 2024 •

September 2023

You've done your research... now what do you do with it?

One of the most common questions I get is what to do after you've asked the questions.

Sep 20, 2023 •

December 2022

The Customer Research & Jobs to Be Done Book Gift Guide

It's that time of the year, and who doesn't love a book as a gift?

Dec 12, 2022 •

November 2022

How different cultures give feedback

Thinking about how our cultures might encourage—or hold us back from—soliciting feedback

Nov 30, 2022 •

5 takeaways from how Notion Mastery applies Deploy Empathy

Welcome to the new Substack version of the Deploy Empathy newsletter!

Nov 18, 2022 •

September 2022

New phrases for getting feedback via email

Feedback via email: new phrases to add to your phrase bank

Sep 23, 2022 •

Ongoing research in large companies + 2,000 copies sold sale!

Ongoing research in large organizations: a detailed example

Sep 8, 2022 •

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