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Hot take: AI will be a boon for customer research
Indulge me, if you will...
Sep 25
•
Michele Hansen
1
2
August 2025
#1 New Release in Market Research!
+ free online talk on Monday (and a blooper reel...)
Aug 26
•
Michele Hansen
The updated and expanded edition is OUT!
But I need your help... (+ I've got some fun links on AI + customer research)
Aug 18
•
Michele Hansen
June 2025
5,000 Copies Sold Sale
Today only: Paperback $£€ 10, Kindle $£€ 5
Jun 11
•
Michele Hansen
May 2025
How do you know what's important in a customer interview?
And, why ChatGPT might struggle to tell you which insights were actionable (no matter how good your prompt was)
May 9
•
Michele Hansen
2
April 2025
Using customer interview skills on sales calls
You don't have to be salesy to be good at sales.
Apr 4
•
Michele Hansen
1
March 2025
How to run your own customer interview workshop
A guide to running your own customer interview workshop with Deploy Empathy
Mar 14
•
Michele Hansen
2
February 2025
AI + Customer Research = ??
AI can augment and speed up human-centered research. Here are a few ways.
Feb 2
•
Michele Hansen
1
November 2024
Jobs that have been done
Become a better interviewer by listening to great interviewers
Nov 13, 2024
•
Michele Hansen
4
September 2023
You've done your research... now what do you do with it?
One of the most common questions I get is what to do after you've asked the questions.
Sep 20, 2023
•
Michele Hansen
1
1
December 2022
The Customer Research & Jobs to Be Done Book Gift Guide
It's that time of the year, and who doesn't love a book as a gift?
Dec 12, 2022
•
Michele Hansen
5
3
November 2022
How different cultures give feedback
Thinking about how our cultures might encourage—or hold us back from—soliciting feedback
Nov 30, 2022
•
Michele Hansen
1
7
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